Back in January, Gillette released a statement against “toxic masculinity” via a very stupid commercial advertisement. Apparently the corporate bigwigs thought they would make a profit by bashing all the men who buy their products.
Mass discussion about these corporate scum (and their motivations) crashed their stocks.
The execs initially doubled down…
Immediately after this initial statement, they shut the fuck up.
Just four weeks later, Gillette has buckled under.
On 28 February, Gillette released a commercial advertisement depicting a normal man, heading up his intact, heterosexual, monogamous, traditional family.